Documentation

Drip Sequences

AI-powered email and SMS sequences before, during, and after your webinar.

Drip Sequences

Every webinar comes with a 13-step drip sequence that fires automatically based on event timing and attendee behavior.


Default Drip Steps

Before Event

#TimingChannelWho Gets ItWhat It Does
148h beforeEmailAll registrantsWelcome + event details
224h beforeEmailAll registrantsTomorrow's the day!
32h beforeSMSAll registrantsStarting soon + join link
430min beforeSMSAll registrantsAlmost time + join link
55min beforeSMSAll registrantsGoing live in 5!

During Event

#TimingChannelWho Gets ItWhat It Does
6At startSMSAll registrantsWe're LIVE! Join now
75min after startSMSNot attendedStarted 5 min ago, still time
815min after startSMSNot attendedDon't miss this

After Event

#TimingChannelWho Gets ItWhat It Does
930min afterEmailAttendedThanks + replay + offer
1030min afterEmailNot attendedYou missed it + replay link
1124h afterEmailAll registrantsFollow-up + offer
1248h afterEmailNo meeting bookedLast chance offer
1372h afterEmailNo meeting bookedFinal reminder

How the AI Works

Each drip step has a spintax template — a message template with variations that the AI resolves and personalizes for each lead.

Example template:

{Hey|Hi|Hello} {{firstName}}, {{webinarTitle}} is {{timeContext}}!

The AI:

  1. Picks a random spintax variation ("Hey" or "Hi" or "Hello")
  2. Fills in dynamic variables (first name, webinar title, timing)
  3. Adds personalization based on lead context and memories

Managing Steps

In the Drip Sequence tab:

  • Toggle steps on/off with the switch
  • Steps are grouped by phase (Before, During, After)
  • Each step shows its channel, timing, and condition

Conditions

Steps only fire if their condition is met:

ConditionWhen It Fires
ALLEvery registrant
ATTENDEDJoined live and stayed above the threshold
NOT_ATTENDEDDid not join or left early
PARTIALJoined but left before threshold
NO_MEETING_BOOKEDHas not booked a follow-up call

Reminder Settings

Three independent reminder systems can be toggled in Settings:

  1. Provider Registration — Adds participant to Zoom meeting (for attendance tracking)
  2. Provider Reminders — Zoom sends its own reminder emails
  3. AI Drip Sequence — Your Rocket Agents drip fires

All default to ON. They work independently — you can use all three, or just one.