Credit Costs

Simple. Predictable. No surprises.

What Uses Credits

AI Messaging

Every AI-generated message costs 2 credits, regardless of channel.

Voice Calls

Voice calls cost 5 credits plus your Vapi usage. Vapi bills separately per minute.

Lead Enrichment

Enrichment services use credits to find contact information.

What's FREE

Only AI-generated outbound messages and searches cost credits.

Credit Costs by Channel

Real Examples

New Lead Conversation (SMS)

AI sends intro text          2 credits
Lead replies, AI responds    2 credits
Lead asks question, AI answers   2 credits
AI offers meeting times      2 credits
Lead confirms, AI confirms   2 credits
────────────────────────────────────
Total: 10 credits for 1 meeting booked

Blended Outreach (No Response)

Day 1: AI email              2 credits
Day 2: AI SMS                2 credits
Day 3: AI SMS follow-up      2 credits
Day 5: AI voice call         5 credits
────────────────────────────────────
Total: 11 credits for full sequence

Nurture Sequence

Week 1: Follow-up           2 credits
Week 2: Check-in            2 credits
Week 4: Re-engage           2 credits
────────────────────────────────────
Total: 6 credits over 4 weeks

Lead Prospecting

Search 50 leads             50 credits
Enrich 50 with phone        50 credits
────────────────────────────────────
Total: 100 credits for 50 enriched leads

Voice Call Costs Explained

Voice calls have two cost components:

1. Rocket Agents credits: 5 credits per call
2. Vapi charges: Billed per minute through your Vapi account

Example Voice Call

5-minute voice call:
  Rocket Agents: 5 credits
  Vapi: ~$0.50 (varies by plan)

Check your Vapi dashboard for per-minute rates.

Lead Search & Enrichment

Find new leads and enrich existing ones:

Bulk Operations

Enriching in bulk is more efficient:

Search 100 leads:     100 credits
Enrich with email:    100 credits
Enrich with phone:    100 credits
────────────────────────────────
Total: 300 credits for 100 fully enriched leads

Credit Efficiency Tips

1. Better agent context = fewer messages — AI gets it right faster
2. Good qualifying questions = less back-and-forth — Filter early
3. Strong FAQs = direct answers — No wasted exchanges
4. Set lead priorities — Focus credits on hot leads
5. Use SMS for quick back-and-forth — Faster than email chains
6. Pre-qualify leads — Don't enrich leads you won't contact

FAQs

"How do I buy more credits?" Settings → Billing → Add Credits

"What's the overage rate?" If you exceed your plan, additional credits are available at the plan rate.

"Can I see credit usage per lead?" Yes. Each lead shows credits consumed in their detail view.

"Why did one lead use 50 credits?" Long conversation. Check the thread. Consider if your agent needs more context.

"Do credits expire?" They reset each billing cycle. Use them or lose them.

"Can I pre-buy credits?" Yes. Purchase credit packs anytime.

"Are voice calls expensive?" 5 credits per call plus Vapi charges. Good for high-value leads.

"How much does lead search cost?" 1 credit per lead found. Enrichment is additional.

"Do inbound messages cost credits?" No. Only AI-generated outbound messages cost credits.

"If AI is just thinking but doesn't send a message, does it cost?" No. Only sent messages cost credits.

Related

• View your usage — Track spending
• Available plans — Get more credits
• Lead Search — Find new leads