Configure an Agent
Teach your AI everything it needs to know.
Configure Your Agent
More context = better conversations. Tell AI what a perfect sales rep would know.
The Settings That Matter
Identity
| Field | What It Does |
|---|---|
| Display Name | "Hi, I'm [Name]" in messages |
| Email Signature | Appears at the end of emails |
Business Context
| Field | What It Does |
|---|---|
| About You | Your background, experience, expertise |
| About Your Business | Services, areas, specialties |
| Common Questions | FAQs to handle automatically |
Goals
| Field | What It Does |
|---|---|
| Primary Goal | Usually "Book a meeting" |
| Qualifying Questions | What to ask (budget, timeline, needs) |
| Meeting Link | Your Cal.com booking page |
Style
| Field | What It Does |
|---|---|
| Tone | Professional, friendly, or casual |
| Message Length | Short punchy texts or detailed responses |
Outreach Mode
Control which channels AI uses to reach leads:
| Mode | What It Does |
|---|---|
| SMS Only | Only send text messages |
| Email Only | Only send emails |
| Voice Only | Only make voice calls |
| Blended | Multi-channel escalation (Email → SMS → Voice) |
Blended Mode Escalation
In Blended mode, AI escalates across channels when leads don't respond:
Email (Day 1)
│
│ No response after set time
▼
SMS (Day 2-3)
│
│ No response after set time
▼
Voice Call (Day 4+)Configure timing in escalation settings.
Escalation Settings
Control how AI escalates when leads go quiet:
| Setting | What It Does |
|---|---|
| Escalation Type | Time-based or Attempt-based |
| Time Threshold | Hours before switching channels |
| Attempt Threshold | Messages before switching channels |
Escalation Types
Time-Based: Escalate after X hours with no response
- Example: Switch from SMS to Email after 24 hours
Attempt-Based: Escalate after X attempts on current channel
- Example: Switch after 3 SMS with no reply
Qualifying Checklists
Define what makes a lead qualified. AI tracks completion automatically.
How It Works
- Create qualification criteria
- AI asks questions naturally
- Checklist items get checked off
- When complete → Lead moves to Qualified stage
Example Checklist
| Criteria | Status |
|---|---|
| Budget confirmed | ✓ |
| Timeline established | ✓ |
| Decision maker identified | ✓ |
| Needs match our services | ✓ |
Setting Up Checklists
- Go to your agent settings
- Find "Qualifying Checklist"
- Add criteria items
- AI will naturally work through them in conversation
Confidence Threshold
AI assigns a confidence score to each lead interaction.
| Score | What It Means |
|---|---|
| 80-100 | High confidence. AI handles it. |
| 70-79 | Medium. AI continues but may flag. |
| Below 70 | Low. Lead gets "Needs Attention" flag. |
Configure Threshold
Default threshold is 70. Adjust based on your preference:
- Lower threshold (50-60): AI handles more autonomously
- Higher threshold (80-90): More human review required
When confidence drops below threshold:
- Lead gets flagged "Needs Attention"
- AI provides reasoning for low confidence
- You review and decide next steps
Opener Templates
Customize how AI initiates conversations:
First Message Templates
Set templates for different scenarios:
| Scenario | Example |
|---|---|
| New Lead | "Hi [Name]! Thanks for reaching out about [interest]. I'm [Agent], happy to help..." |
| Re-engagement | "Hey [Name], just checking back in. Still looking for [need]?" |
| Referral | "Hi [Name]! [Referrer] mentioned you might be looking for [service]..." |
Variables Available
[Name]- Lead's first name[Agent]- Your agent's name[Company]- Your business name[Interest]- What they expressed interest in[Referrer]- Who referred them (if applicable)
Objection Handling
Teach AI how to handle common objections:
Setup
- List common objections
- Provide preferred responses
- AI learns to handle them naturally
Example Objections
| Objection | Suggested Response |
|---|---|
| "Too expensive" | Acknowledge, discuss value, offer to explore options |
| "Not right now" | Acknowledge timing, offer to follow up later |
| "Already working with someone" | Respect, offer to be backup option |
| "Just looking" | No pressure, provide helpful info |
How Much Context Is Enough?
Rule of thumb: If a new employee would need to know it, add it.
Include:
- What you sell / do
- Common objections and how to handle them
- Pricing (if you want AI to discuss it)
- Areas/services you don't cover
- How to handle specific situations
FAQs
"Can I update settings anytime?" Yes. Changes apply to new messages immediately.
"What if the AI says something wrong?" Add clarification to your Business Context. "Never say X. Instead say Y."
"How much context should I provide?" More is better. AI can't use what it doesn't know.
"Should I include pricing?" Up to you. If yes, be specific. If no, tell AI to direct pricing questions to you.
"Can I see what the AI knows?" Yes. Everything is visible in your agent settings.
"Do changes affect ongoing conversations?" Yes. New messages will use updated context.
"What if I'm not sure what to put?" Start basic. Watch conversations. Add context when you see gaps.
"How do I switch from SMS to Blended mode?" Go to agent settings → Outreach Mode → Select "Blended" → Configure escalation timing.
"Can I require all checklist items before booking?" Yes. Set "All required for qualification" in checklist settings.
"What happens when confidence is low?" Lead gets flagged, AI provides reasoning, you review and respond.
Related
- Set the personality — Tone and style
- View conversations — See what AI is saying
- Handle attention items — Help AI when stuck