A proven cold email template for initial outreach to prospects.
cold emailoutreachprospecting
Subject: Quick question about [Company]'s [specific challenge]
Hi [First Name],
I noticed [Company] has been [specific observation about their business - growth, hiring, news, etc.].
We help companies like yours [specific benefit/outcome] by [brief description of how].
For example, [Similar Company] was able to [specific result with numbers] within [timeframe].
Would you be open to a quick 15-minute call this week to see if this could help [Company]?
Best,
[Your Name]
[Title]
Effective follow-up email when a prospect hasn't replied.
follow-uppersistencesales
Subject: Re: Quick question about [Company]'s [specific challenge]
Hi [First Name],
I wanted to follow up on my previous email. I understand you're busy, so I'll keep this brief.
I thought you might find this relevant: [share a quick insight, stat, or piece of value related to their challenge].
Is [solving specific challenge] still a priority for [Company] this quarter?
If not, no worries—just let me know and I won't bother you again.
Best,
[Your Name]
Subject: Confirmed: [Meeting Topic] - [Date] at [Time]
Hi [First Name],
Looking forward to our call on [Day], [Date] at [Time] [Timezone].
Here's what we'll cover:
1. [Agenda item 1 - e.g., Quick intro and your current situation]
2. [Agenda item 2 - e.g., How we've helped similar companies]
3. [Agenda item 3 - e.g., Q&A and next steps]
Meeting Link: [Insert link]
Is there anything specific you'd like me to address? Feel free to reply with any questions beforehand.
See you then!
Best,
[Your Name]
Thank you email with next steps after a product demo.
demofollow-upclosing
Subject: Great connecting today, [First Name]!
Hi [First Name],
Thanks for taking the time to chat today! I really enjoyed learning more about [Company]'s goals around [specific topic discussed].
As promised, here's a quick recap:
What we discussed:
• [Key point 1 from the conversation]
• [Key point 2 from the conversation]
• [Key point 3 from the conversation]
Next steps:
• [Action item 1 - e.g., I'll send over the proposal by Friday]
• [Action item 2 - e.g., You'll discuss with your team]
• [Action item 3 - e.g., We'll reconnect next Tuesday]
[Optional: Attach relevant case study, one-pager, or resource]
Let me know if you have any questions in the meantime!
Best,
[Your Name]
Final follow-up email to close the loop with unresponsive prospects.
breakupfinalclosing loop
Subject: Should I close your file?
Hi [First Name],
I've reached out a few times and haven't heard back, so I'm going to assume that [solving their challenge] isn't a priority right now.
I'll go ahead and close your file, but if anything changes in the future, feel free to reach out anytime.
Wishing you and the team at [Company] continued success!
Best,
[Your Name]
P.S. If I'm wrong and you're just swamped, hit reply and let me know—I'm happy to reconnect whenever timing is better.
Essential questions to ask during sales discovery calls.
discoveryquestionsqualification
DISCOVERY CALL FRAMEWORK
Opening (2 min)
• Thanks for taking the time. Before we dive in, can you tell me a bit about what prompted this conversation?
Current Situation (5 min)
• Walk me through how you're currently handling [relevant process]?
• What tools or systems are you using today?
• How many people are involved in this process?
Pain Points (5 min)
• What's working well with your current approach?
• What's the biggest challenge you're facing with [area]?
• How long has this been a problem?
• What happens if you don't solve this?
Impact & Goals (5 min)
• What would success look like for you?
• What metrics are you trying to improve?
• Where do you want to be in 6-12 months?
Decision Process (5 min)
• Besides yourself, who else would be involved in this decision?
• What's your timeline for making a change?
• Is there budget allocated for solving this problem?
• What would need to happen for you to move forward?
Next Steps (3 min)
• Based on what you've shared, I think we can help. Here's what I recommend...
• What questions do you have for me?
Ready-to-use responses for common sales objections.
objectionsscriptsclosing
OBJECTION HANDLING SCRIPTS
"It's too expensive"
Acknowledge: "I understand budget is a concern."
Explore: "Help me understand—compared to what? What's the cost of not solving this problem?"
Reframe: "Our clients typically see [ROI/payback] within [timeframe]. Would it help to break down the numbers together?"
"We're already using [competitor]"
Acknowledge: "That's great—they're a solid option."
Explore: "What made you choose them? What's working well? Any gaps?"
Differentiate: "The main difference is [key differentiator]. Many of our clients switched from [competitor] because [reason]."
"We need to think about it"
Acknowledge: "Of course, this is an important decision."
Explore: "What specifically do you need to think through? Is there anything I can clarify?"
Create urgency: "I want to make sure you have everything you need. What would help you feel confident moving forward?"
"Now isn't a good time"
Acknowledge: "I totally understand timing is everything."
Explore: "What's happening right now that makes it challenging? When would be a better time?"
Plant seeds: "Let me send you [relevant resource]. When should I follow up?"
"I need to talk to my team/boss"
Acknowledge: "That makes sense—these decisions shouldn't be made alone."
Explore: "What do you think their main concerns will be? How can I help you present this?"
Offer: "Would it help if I joined a quick call with them to answer questions directly?"
"Send me more information"
Acknowledge: "Happy to send that over."
Qualify: "To make sure I send the right info—what specifically would be most helpful?"
Advance: "I'll send [specific resource]. Can we schedule a quick call for [day] to discuss?"
High-performing LinkedIn post formats to copy and customize.
linkedinsocial mediaengagement
LINKEDIN POST TEMPLATES
1. THE HOOK + STORY + LESSON
[Attention-grabbing first line]
Last [timeframe], I [situation that relates to audience].
Here's what happened:
[Story with specific details]
The lesson?
[Key takeaway in 1-2 sentences]
[Call to action or question]
---
2. THE CONTRARIAN TAKE
Unpopular opinion: [controversial statement]
Here's why:
[Point 1]
[Point 2]
[Point 3]
The reality is [summary of your position].
Agree or disagree? 👇
---
3. THE LIST POST
[X] things I wish I knew about [topic] [timeframe] ago:
1. [Point with brief explanation]
2. [Point with brief explanation]
3. [Point with brief explanation]
4. [Point with brief explanation]
5. [Point with brief explanation]
Which one resonates most with you?
---
4. THE BEFORE/AFTER
[Timeframe] ago: [Old situation/belief]
Today: [New situation/reality]
What changed?
[2-3 sentences explaining the transformation]
If you're still in the "before" stage, here's my advice:
[Actionable tip]
---
5. THE RESULTS POST
We just [achieved specific result].
Here's exactly how we did it:
Step 1: [Action + brief detail]
Step 2: [Action + brief detail]
Step 3: [Action + brief detail]
The biggest takeaway?
[Key insight]
[Question for engagement]
These templates work best when you replace the [bracketed text] with specific details about your prospect. The more personalized your message, the higher your response rates.