Cold Email Introduction Template
Copy these proven LinkedIn post templates to boost engagement. Includes hook formulas, storytelling frameworks, and viral post formats used by top creators.
The Template
LINKEDIN POST TEMPLATES 1. THE HOOK + STORY + LESSON [Attention-grabbing first line] Last [timeframe], I [situation that relates to audience]. Here's what happened: [Story with specific details] The lesson? [Key takeaway in 1-2 sentences] [Call to action or question] --- 2. THE CONTRARIAN TAKE Unpopular opinion: [controversial statement] Here's why: [Point 1] [Point 2] [Point 3] The reality is [summary of your position]. Agree or disagree? 👇 --- 3. THE LIST POST [X] things I wish I knew about [topic] [timeframe] ago: 1. [Point with brief explanation] 2. [Point with brief explanation] 3. [Point with brief explanation] 4. [Point with brief explanation] 5. [Point with brief explanation] Which one resonates most with you? --- 4. THE BEFORE/AFTER [Timeframe] ago: [Old situation/belief] Today: [New situation/reality] What changed? [2-3 sentences explaining the transformation] If you're still in the "before" stage, here's my advice: [Actionable tip] --- 5. THE RESULTS POST We just [achieved specific result]. Here's exactly how we did it: Step 1: [Action + brief detail] Step 2: [Action + brief detail] Step 3: [Action + brief detail] The biggest takeaway? [Key insight] [Question for engagement]
Why This Template Works
LinkedIn has become the most important platform for B2B professionals to build personal brands, generate leads, and establish thought leadership. But most people approach it wrong—either sharing generic company updates that get ignored or staying silent because they don't know what to post.
These templates represent the post formats that consistently perform well on LinkedIn. They work because they tap into fundamental patterns: curiosity-driven hooks, relatable stories, and actionable insights. The algorithm rewards engagement, and these formats are designed to prompt likes, comments, and shares.
The key to LinkedIn success is consistency and authenticity. These templates provide structure, but your unique voice and perspective are what will make posts resonate with your audience.
When to Use This Template
Key Elements That Make It Work
Hook Line
The first line is everything on LinkedIn. It appears above the 'see more' fold, so it must grab attention and create curiosity to expand.
Storytelling Structure
Posts that tell stories—with conflict, transformation, and lessons—outperform tips-only posts. Make it personal and specific.
White Space
Use line breaks liberally. Dense paragraphs get skipped. Short lines with breathing room are easier to scan and more engaging.
Engagement Prompt
End with a question or call to action that invites response. Comments signal to the algorithm that your post is valuable.
Template Variations for Different Scenarios
The Contrarian Hot Take
When you have an unpopular opinion that challenges conventional wisdom
[Contrarian statement] Here's why everyone's wrong about this: Most people think [common belief]. But the data tells a different story: 1. [Counter-evidence point] 2. [Counter-evidence point] 3. [Counter-evidence point] The reality? [Your thesis in one sentence] Here's what I'd do instead: [Actionable recommendation] Agree? Disagree? I want to hear your take.
Subject Line Options to Test
Personalization Tips for Higher Response Rates
Use specific numbers and results rather than vague claims ('grew revenue 47%' vs 'grew revenue significantly')
Reference your industry or role to attract the right audience
Include one surprising or counterintuitive element to stand out
Tag relevant people or companies when appropriate (don't spam)
Post consistently—same time, same days—to train the algorithm and your audience
Frequently Asked Questions
How often should I post on LinkedIn?
Quality beats quantity. 2-3 thoughtful posts per week is better than daily mediocre content. Consistency matters more than frequency—pick a schedule you can maintain and stick to it.
Should I include links in LinkedIn posts?
Put links in the first comment rather than the post body. LinkedIn deprioritizes posts with external links because they take users off-platform. Mention 'link in comments' in your post.
How do I grow my LinkedIn following?
Comment thoughtfully on others' posts (not just 'great post!'), post consistently, engage with everyone who comments on your posts, and connect with people in your target audience. Growth compounds over time.
What topics perform best on LinkedIn?
Career lessons and growth, professional failures and what you learned, industry insights and trends, behind-the-scenes of your work, and actionable tips. Avoid political content and excessive self-promotion.
How personal should LinkedIn posts be?
Personal stories that connect to professional lessons perform very well. The key is tying personal experiences to universal business truths. 'I got fired' is interesting; 'I got fired and here's what it taught me about resilience' is valuable.
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