Cold Email Introduction Template
Download this free content calendar template to plan blogs, social posts, emails, and more. Includes content pillars, weekly themes, and distribution planning.
The Template
MONTHLY CONTENT CALENDAR Week 1: [Theme] Monday: Blog Post - "[Title]" (Target keyword: [keyword]) Tuesday: LinkedIn Post - [Topic summary] Wednesday: Email Newsletter - [Subject line] Thursday: Social Graphics - [Platform + content type] Friday: Industry Engagement - Comment/share relevant content Week 2: [Theme] Monday: Blog Post - "[Title]" (Target keyword: [keyword]) Tuesday: Case Study Share - [Customer name] Wednesday: LinkedIn Article - [Topic] Thursday: Email Nurture - [Segment + message] Friday: Webinar Promotion - [Event name] Week 3: [Theme] Monday: Blog Post - "[Title]" (Target keyword: [keyword]) Tuesday: Video Content - [Platform + topic] Wednesday: Email Newsletter - [Subject line] Thursday: Social Carousel - [Topic] Friday: Guest Post/Podcast Outreach Week 4: [Theme] Monday: Blog Post - "[Title]" (Target keyword: [keyword]) Tuesday: Monthly Metrics Review Wednesday: LinkedIn Post - Month recap Thursday: Email - Upcoming month preview Friday: Content Repurposing - [Format conversion] CONTENT PILLARS: 1. [Pillar 1 - e.g., Lead Generation] 2. [Pillar 2 - e.g., Sales Automation] 3. [Pillar 3 - e.g., Industry Insights] 4. [Pillar 4 - e.g., Product Updates]
Why This Template Works
A content calendar transforms content marketing from reactive chaos into strategic execution. Without one, teams either publish inconsistently or scramble to create content at the last minute—both of which hurt quality and results.
This template provides a framework for planning content across channels on a weekly basis. The key is tying everything back to content pillars—the core themes that align with your business goals and audience needs. Every piece of content should ladder up to one of these pillars.
The weekly theme approach creates cohesion across channels. When your blog, social media, and email all reinforce the same message in a given week, your audience receives consistent value and your brand stays top of mind.
When to Use This Template
Key Elements That Make It Work
Content Pillars
Define 3-5 core themes that align with business goals and audience needs. Every piece of content should connect to one of these pillars.
Weekly Themes
Each week focuses on a specific topic within your pillars. This creates cohesion across channels and makes planning easier.
Channel Distribution
Map content types to channels: blog posts, social updates, emails, videos. Plan how one piece of content can be repurposed across channels.
Metrics Review
Build in time to review what's working. Monthly retrospectives help you double down on successful content and stop what isn't working.
Template Variations for Different Scenarios
B2B SaaS Content Calendar
For software companies targeting business buyers
B2B SAAS MONTHLY CONTENT CALENDAR Week 1: Thought Leadership Monday: Blog - Industry trends + predictions Tuesday: LinkedIn - Key stat from blog with commentary Wednesday: Email to nurture list - Blog summary + CTA Thursday: LinkedIn - Tips thread related to blog topic Friday: Engage with industry content Week 2: Product & Solutions Monday: Blog - Feature deep-dive or use case Tuesday: LinkedIn - Product tip or hack Wednesday: Case study share - Customer success story Thursday: Email to trial users - Feature spotlight Friday: Product update or roadmap preview Week 3: Educational Content Monday: Blog - How-to guide or tutorial Tuesday: LinkedIn - Quick tip carousel Wednesday: Email newsletter - Curated resources Thursday: Video - Tutorial or demo clip Friday: Webinar promotion or replay Week 4: Community & Culture Monday: Blog - Customer story or interview Tuesday: LinkedIn - Team spotlight or culture post Wednesday: Email - Community roundup Thursday: User-generated content share Friday: Monthly recap + next month preview CONTENT PILLARS: 1. Industry Insights 2. Product Education 3. Customer Success 4. Company Culture
Subject Line Options to Test
Personalization Tips for Higher Response Rates
Align content themes with your sales team's focus areas for the quarter
Build in flexibility—leave 20% of slots for reactive/timely content
Map content to buyer journey stages: awareness, consideration, decision
Repurpose high-performing content across multiple formats and channels
Involve subject matter experts in content creation—they have insights marketing doesn't
Frequently Asked Questions
How far in advance should I plan content?
Plan themes and major pieces 1-3 months ahead, but leave room for timely content. A good rule is 80% planned, 20% reactive. This balance ensures consistency while allowing you to capitalize on trends or news.
What if I can't produce all the content in the calendar?
Start with what you can sustain consistently—it's better to publish quality content weekly than mediocre content daily. Scale up as you build capacity. Quality and consistency beat volume every time.
How do I come up with content ideas?
Mine your sales team for common questions, review competitors, check industry news, survey customers, use keyword research tools, and track what content performs best. Build an 'idea bank' to draw from.
Should everyone on the team see the content calendar?
Yes—transparency helps. Sales can reference upcoming content in their outreach, support can share relevant pieces, and leadership can see marketing's impact. Use a shared tool like Notion, Asana, or a simple spreadsheet.
How do I measure if my content calendar is working?
Track both leading indicators (traffic, engagement, leads generated) and lagging indicators (pipeline influenced, deals won). Review monthly to see which content types and topics perform best, then adjust your calendar accordingly.
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