Drip Sequences
AI-powered email and SMS sequences before, during, and after your webinar.
Drip Sequences
Every webinar comes with a 13-step drip sequence that fires automatically based on event timing and attendee behavior.
Default Drip Steps
Before Event
| # | Timing | Channel | Who Gets It | What It Does |
|---|---|---|---|---|
| 1 | 48h before | All registrants | Welcome + event details | |
| 2 | 24h before | All registrants | Tomorrow's the day! | |
| 3 | 2h before | SMS | All registrants | Starting soon + join link |
| 4 | 30min before | SMS | All registrants | Almost time + join link |
| 5 | 5min before | SMS | All registrants | Going live in 5! |
During Event
| # | Timing | Channel | Who Gets It | What It Does |
|---|---|---|---|---|
| 6 | At start | SMS | All registrants | We're LIVE! Join now |
| 7 | 5min after start | SMS | Not attended | Started 5 min ago, still time |
| 8 | 15min after start | SMS | Not attended | Don't miss this |
After Event
| # | Timing | Channel | Who Gets It | What It Does |
|---|---|---|---|---|
| 9 | 30min after | Attended | Thanks + replay + offer | |
| 10 | 30min after | Not attended | You missed it + replay link | |
| 11 | 24h after | All registrants | Follow-up + offer | |
| 12 | 48h after | No meeting booked | Last chance offer | |
| 13 | 72h after | No meeting booked | Final reminder |
How the AI Works
Each drip step has a spintax template — a message template with variations that the AI resolves and personalizes for each lead.
Example template:
{Hey|Hi|Hello} {{firstName}}, {{webinarTitle}} is {{timeContext}}!The AI:
- Picks a random spintax variation ("Hey" or "Hi" or "Hello")
- Fills in dynamic variables (first name, webinar title, timing)
- Adds personalization based on lead context and memories
Managing Steps
In the Drip Sequence tab:
- Toggle steps on/off with the switch
- Steps are grouped by phase (Before, During, After)
- Each step shows its channel, timing, and condition
Conditions
Steps only fire if their condition is met:
| Condition | When It Fires |
|---|---|
| ALL | Every registrant |
| ATTENDED | Joined live and stayed above the threshold |
| NOT_ATTENDED | Did not join or left early |
| PARTIAL | Joined but left before threshold |
| NO_MEETING_BOOKED | Has not booked a follow-up call |
Reminder Settings
Three independent reminder systems can be toggled in Settings:
- Provider Registration — Adds participant to Zoom meeting (for attendance tracking)
- Provider Reminders — Zoom sends its own reminder emails
- AI Drip Sequence — Your Rocket Agents drip fires
All default to ON. They work independently — you can use all three, or just one.