Lead Scoring
Know who's hot. Focus your time.
Hot, Warm, or Cold?
AI scores every lead 0-100. Highest scores = closest to booking.
The Scale
┌─────────────────────────────────────────────────────────────┐
│ LEAD SCORE │
│ │
│ 0────────20────────50────────80────────100 │
│ │ │ │ │ │ │
│ │ COLD │ COOL │ WARM │ HOT │ │
│ │ │ │ │ │ │
│ │ Minimal │Nurturing│ Active │ Book now │ │
│ │ engage │ phase │ convo │ │ │
└─────────────────────────────────────────────────────────────┘What Affects Score
| Factor | Impact | Example |
|---|---|---|
| Reply Speed | High | Replied in 5 min = +points |
| Engagement | High | Multiple replies = +points |
| Intent Signals | High | "Ready to buy" = +points |
| Recency | Medium | Last contact yesterday = +points |
| Profile | Low | Has phone & email = +points |
Score Ranges
| Score | Status | AI Strategy |
|---|---|---|
| 80-100 | Hot | Push for meeting NOW |
| 50-79 | Warm | Keep conversation going |
| 20-49 | Cool | Nurture over time |
| 0-19 | Cold | Minimal outreach, check periodically |
Using Scores
Sort your leads by score. Highest scores = most likely to convert.
AI prioritizes high scores. Attention items from 90+ leads appear first.
Watch for score changes. A jump from 40 to 70 means they're getting serious.
FAQs
"Can I manually change a score?" No. Scores are AI-calculated based on real engagement.
"How often do scores update?" After every interaction. Real-time.
"Why did a score drop?" Usually means lead went quiet. Time since last reply affects score.
"What makes a score jump?" Strong intent signals. "I'm ready to buy this month" = big score boost.
"Are scores visible to leads?" No. Scores are internal only.
"Can I filter by score?" Yes. Sort or filter your lead list by score.
"What if two leads have the same score?" More recent activity wins priority.
Related
- Lead details — See full lead info
- Lead stages — Lifecycle status