Paid Advertising

PPC strategies, Google Ads, Facebook Ads, and paid media optimization.

23 articles

May 28, 2025

Do Display URLs Affect PPC Performance?

Learn how display URLs influence CTR, CPC, and conversions in paid search ads. See data-driven insights from PPC domain testing.

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May 28, 2025

Reddit Ads: Are You Targeting the Right Communities?

Master Reddit ads by targeting niche subreddits, using carousel ads, and joining conversations to connect with real users and drive conversions effectively.

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May 28, 2025

Facebook Ads Strategy: Is It Still Effective in 2025?

Discover if Facebook ads are worth it in 2025 and how to create an effective Facebook ads strategy with our expert checklist.

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May 26, 2025

PPC Tools: What’s Worth Your Time and Budget?

Discover top PPC tools like Semrush, SpyFu, and ChatGPT to improve ROI, automate campaigns, and beat competitors. Find the right PPC software for you.

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May 26, 2025

Lower-Funnel Marketing: Does It Really Boost Sales?

Discover 8 proven lower-funnel marketing strategies to convert prospects into customers using content, retargeting, and more.

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May 22, 2025

Ad Copy Considerations: Do They Really Boost CTR?

Discover whether smart ad copy changes truly impact CTR and conversions. Learn three proven strategies backed by performance data.

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May 22, 2025

Cross-Platform Lead-Gen: Does It Really Lower CPL?

Discover how combining LinkedIn and Facebook ads in your lead-gen funnel can significantly reduce CPL and boost lead quality.

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May 20, 2025

PPC KPIs: How Do You Choose the Right Ones?

Learn what PPC KPIs are, why they matter, and how to choose the right performance metrics to track your paid search campaign success.

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May 20, 2025

PPC Reporting Pitfalls: Are You Making These Mistakes?

Avoid common PPC reporting pitfalls by learning how to create purposeful, time-efficient, and valuable reports that drive better campaign insights.

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May 16, 2025

PPC Competitive Analysis: Can AI Do It Better?

Learn how to use Ahrefs and AI tools like ChatGPT to uncover competitors' PPC strategies, find keyword gaps, and boost your Google Ads performance.

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May 15, 2025

PPC Keyword Research: Is Google Ads Enough?

Learn how to do PPC keyword research for Google Ads using tools like Ahrefs & AI. Discover low-cost, high-converting keywords in any market.

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May 15, 2025

Google Ads Audiences: Are You Targeting Right?

Learn how Google Ads audiences work, from in-market to contextual targeting. Use audience data to improve conversions and ad ROI.

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May 12, 2025

Content Marketing and PPC: Should You Combine Them?

Wondering if combining content marketing with PPC is worth it? Explore the benefits and challenges of this powerful pairing to boost your ROI.

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May 11, 2025

Keyword Cannibalization: Is It Hurting Your Ads?

Learn how keyword cannibalization impacts SEO and PPC campaigns. Discover actionable tips to avoid overlaps and boost marketing ROI.

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May 11, 2025

PPC Optimization Tips: Are You Doing It Right?

Learn essential PPC optimization tips for eCommerce brands. Improve ROI with smart keyword use, ad creatives, and landing pages.

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May 7, 2025

Paid Search Marketing: Still Worth It in a Downturn?

Explore how to sustain client relationships and optimize paid search during low-budget times with key strategies like KPI realignment and testing.

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May 7, 2025

Broad Match Modifier: Is Phrase Match the Future?

Google Ads merges BMM and Phrase Match. Learn how to adapt your PPC strategy, use keyword tools, and maximize audience targeting.

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May 6, 2025

Facebook Video Ads: Do They Drive More Clicks?

Learn how to create Facebook video ads that convert. Get tips for silent viewing, ad testing, and matching your landing page to boost conversions.

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May 6, 2025

TikTok Lead Generation: Is It Worth Your Marketing Budget?

Discover if TikTok lead generation works and how businesses use it beyond brand awareness. Insights from TikTok's product team.

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May 4, 2025

Keyword Targeting vs. Audience - What's Better in 2025?

Explore how audience targeting and first-party data are reshaping PPC campaigns beyond keyword strategies in a privacy-first era.

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May 3, 2025

PPC Conversion Killers: Are These Hurting Your Ads?

Discover 18 hidden PPC conversion killers and how to fix them. Learn to improve Google Ads performance with actionable strategies and better tracking.

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