Facebook for Business: Is It Still Worth It?

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Facebook has over 3 billion monthly active users. This makes it the biggest social media platform in the world.
Facebook Ads still give good results for the money spent because of detailed audience options across Meta platforms.
Reels now make up more than half of the time people spend watching video on Facebook (Meta, 2024).
Facebook Groups get more interaction than Pages. They are key for building a community.
Tools like Meta Business Suite make things easier for scheduling, messaging, and checking how well things are doing.

Facebook isn't like it was in 2004, but that's why it still matters. Today, it's the most used social media site globally, with over 3 billion active users. Facebook still works as a business tool, whether you sell things, build an audience, or offer services nearby. What has changed is how you should use it to get results. You need better tools, newer ways of doing things, and a stronger focus on getting people to interact.

What Facebook (Meta) Gives Businesses Today

Running a business on Facebook in 2024 means using the larger Meta for Business tools. This set of tools isn't just about posting updates. It lets you manage content easily, see performance numbers right away, schedule posts across Instagram and Facebook, and talk to customers smoothly through Meta Business Suite.

Businesses can use many types of content for different goals and user habits:

Short Videos (Reels) - The system shows these more often, and they are made for vertical viewing on phones.
Stories - These disappear after a while and are good for showing what goes on behind the scenes or for short-term deals.
Livestreams - These are good for showing new products, answering questions live, or showing how to use something.
Posts with Links or Just Text - These still work when you add good pictures or use them in active Groups.
Polls and Posts People Can Interact With - These get your audience involved and help more people see your posts.
Facebook Groups - You can build small groups of people who share interests or like your brand. This leads to deeper interaction.

The strength of Facebook for Business today is how simple it is for businesses to work across Meta platforms. You can post on Instagram, and it can show up on your Facebook Page automatically. Also, you can manage messages from Messenger and Instagram DMs in one place.

Looking at How Much Facebook Is Worth for Businesses Now

With sites like TikTok and LinkedIn growing, businesses are right to wonder if Facebook is still needed. But when you look at the numbers, how it handles ads, and its tools for getting people involved, Facebook is still very strong:

Huge Number of Users - Over 3 billion people use it each month (Statista, 2024). This includes people of all ages.
Smart Ad Options - Facebook Ads Manager lets you choose your audience in great detail based on interests, what they do online, and who has already seen your site or list.
Built-in Video and Reels - It competes directly with newer video sites.
Works Across Platforms - Meta links Facebook and Instagram campaigns, making the whole process of getting new customers smoother.

What has changed is how many people see your organic posts (posts you don't pay for). Brands need to do better either by building community carefully (especially in Groups) or by paying for ads to keep being seen regularly.

25 Facebook Marketing Tips That Still Get Results

A good Facebook marketing plan needs both creative ideas and posting regularly. These 25 useful tips and methods still work in today's world:

1. Making Your Page Better

A well-done Business Page looks more trustworthy and helps you get more customers:

Get a specific name or link for your page that shows your brand.
Add a clear button telling people what to do, like “Shop Now,” “Get a Quote,” or “Send Message.”
Use a cover photo that looks good on phones and shows deals or your brand.
Pick a profile picture with high quality, usually your logo that people know.

2. What to Post

Modern Facebook marketing depends totally on content that gets people involved:

Make short videos that tell a story fast. People pay attention most in the first 3 seconds.
Plan to do Facebook Live sessions often. Interaction goes up 4 times during live content.
Share content from behind the scenes. This helps people trust you and see the human side of your brand.
Show content made by users (UGC) to show that other people like your brand and build community.
Share customer stories using branded Reels or Stories that look good.

3. Getting People to Engage

Facebook's system likes back-and-forth talks that are active:

Reply to messages and comments quickly. Meta rewards Pages that answer fast.
Use filters in Meta Business Suite’s inbox to handle messages you haven't read or urgent ones.
Create and manage a Facebook Group for people who share interests related to what you do.
Post things people can interact with (like “this or that” questions or asking people to use emojis).

4. How Often to Post

Posting regularly is better than posting too much at once:

Focus on content that gives value, not just posting often. Pages post about 7 to 9 times a week on average.
Best times to post: Wednesdays at 11 a.m. and 1 to 2 p.m. get the most interaction.
Make many posts at once and schedule them using Meta Business Suite or tools like Buffer.
Look at Meta Insights often to make your approach better based on real numbers.

5. Key Advertising Points

For businesses ready to spend money on Facebook marketing ads:

Use Ads Manager to start campaigns with clear goals.
Begin with showing ads to people who have already seen your site. These people are more likely to buy.
Test different things to see which visuals, headlines, feelings, and button words work best.
Know your Cost-per-Click (CPC) and Cost-per-Mille (CPM) to see if your ads are giving you back more money than you spent.

Is Facebook Ads Still a Good Choice?

Yes, definitely. Facebook is still one of the cheapest places to pay for ads, and the results show why.

Why advertisers keep using Facebook:

Many Ways to Target People: You can target by age, interests, what people do online, use pixel tracking, and find people similar to those on your email list. The level of detail is unmatched.
Ads That Change: It can automatically switch image and text mixes to get the most results for the cost.
Show Ads Again to Past Visitors: You can reach people who left your site before buying, like Warby Parker, which uses ads to remind people about things in their cart based on what they did.

Facebook Ads are especially good for:

Showing ads again to people who visited online stores.
Getting leads for coaches or people selling courses.
Local ads for services or businesses that have events.
Ads meant to just show people your brand using video views or sending traffic to your site.

The many targeting options and automation in Meta for Business help every dollar you spend work harder.

How the Meta Algorithm Has Changed

Meta's system in 2024 puts video, how relevant something is, and how connected people are first:

**Reels Are Very Important - **Facebook Reels now make up over half the total time people spend watching video.
Plays Automatically Without Sound - Make the first 2 seconds look interesting without sound.
Engagement Is What Matters Most - Comments, shares, and saves mean more than just likes now.
Groups Show Up Higher - People talking in private community groups now get seen more than content on public Pages.

This clearly means brands need to change from just sending out messages to talking with people and telling stories using videos in many ways.

Is Getting Seen Organically on Facebook Not Possible Anymore?

The quick answer: No. The way people see organic posts has just changed.

Fewer people see organic posts from Pages now because there's so much in their feed, and paid ads get shown more. But where you can still get seen a lot? Facebook Groups.

For example: The “Instant Pot Community,” with over 300K members, has questions, recipes, and real-time talks every day. This is much more than a business Page could do alone. It's like using content marketing right in a conversation.

Ways to get seen organically again:

Start Groups related to specific interests or your local area that tie into your brand.
Be active yourself or have someone managing the community who starts conversations.
Balance the system's limits by sharing content from your blog, videos, or podcasts.

Facebook for Real Estate & Local Businesses

If you run a business that serves a certain area, Facebook is still very valuable:

Ads Based on Location - Reach people near you using very exact address areas.
Community Reviews - Use Reviews to help people in the area decide.
Events Section - Announce open houses, sales, or local classes.
Auto-Replies in Messenger - Answer common questions right away.
Content Scheduling - Plan your weekly posts ahead of time so you are active even when you are showing properties or busy at the office.

Getting free attention in local Facebook Groups or “Buy/Sell/Trade” pages also helps you reach more people.

Tools to Make Facebook for Business Easier

Handling Meta for Business can feel like too much if you don't use the right tools. Luckily, tools that schedule and automate things can make it less work:

Meta Business Suite

This is your main free dashboard. It includes:

One inbox for Messenger and Instagram
Scheduling posts (for Facebook and Instagram)
Details on how posts, audiences, and devices performed
The ability to copy or schedule popular posts again

Other Tools

Other platforms offer more options:

HubSpot - Connects well with customer management (CRM) and Facebook Ads.
Buffer, Later, Hootsuite - Calendars for planning posts with options for getting approval.
Canva Pro - Change image sizes for Reels, Stories, and feed posts.

Use content in many ways to get the most value: a blog post can become a Facebook group of pictures, words for a video, a poll, and a question for a Group.

Tips to Get the Most Back From Automation

Posting regularly doesn't mean you have to sound like a robot. Here's how to automate in a smart way:

Record longer videos a few times a year, then cut them into shorter weekly Reels or images with quotes.
Use tools like ChatGPT to write 10 different captions in your brand's style all at once.
Link your Facebook updates with your email and podcast topics to say the same things in different places.
Connect your Facebook forms that collect contact info to a series of welcome emails or a tool that manages customer info.

A good tip: Set up your posts that did best to be posted again later to fill in times when you don't have new content.

Mistakes to Stay Away From

Even experienced marketers make these common Facebook marketing errors:

Using a personal account instead of a Business Page (this breaks the rules and doesn't look professional).
Not paying attention to what customers say, especially if they say it publicly.
Using bots and automated messages too much. This can make you seem less real.
Just throwing content onto Facebook without changing it or making it work better there.

Instead, see Facebook content as something that starts conversations carefully, not just another place to put things.

Is It Still Worth It? What We Think

Yes, but only if you adjust to how the platform keeps changing.

Facebook for Business in 2024–2025 is more than just a profile. It's a complete platform for promoting your business and talking with customers. Businesses that use video, paid ads, community building, and track how things are doing tend to get the most out of the platform.

Whether you sell online, coach people, have a tech company, or own a local bakery, the tools are there. You just need to make them fit with what your audience expects and how they use the site.

So, is Facebook marketing still worth it? Absolutely. Especially when it's part of a plan that uses several ways to reach people, including email, Instagram, YouTube, and your own website.

Need help automating images, blog posts, or even short videos for Facebook? Try our platform for free today and don't miss another chance to connect with people.