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Cost Per Lead Calculator

Calculate and compare cost per lead across marketing channels.

Multi-channel comparison
Efficiency scoring
Target CPL benchmarking
Channel ranking
Total Spend
$10,000.00
Total Leads
205
Blended CPL
$48.78
On Target
$50.00

Set your target cost per lead to compare channel performance

Marketing Channels

CPL
$50.00
Efficiency
100%
CPL
$37.50
Efficiency
100%
CPL
$80.00
Efficiency
63%

Channel Performance Ranking

1Facebook Ads
80 leads$37.50
2Google Ads
100 leads$50.00
3LinkedIn Ads
25 leads$80.00
Pro Tip: Channels with lower CPL aren't always better—also consider lead quality, conversion rates, and lifetime value. A higher CPL channel that converts better may actually be more profitable.

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