Their Mom Fell Tuesday Night.
Senior living decisions are made in crisis. Mom fell.
Adult children research after their kids go to bed, when they finally have time to process what's happening with their parents.
You're Not Losing to Better Competitors You're Losing to Faster Ones
Senior living decisions are made in crisis.
Mom fell.
Dad wandered off.
The diagnosis came back.
- Family crises don't happen 9-5. Your admissions team works 9-5.
- Adult children research at 2am, emotionally drained. Voicemail feels like abandonment.
- Tours are booked in the first 24 hours. You respond in 48.
- $5K/month residents are lost to communities with faster, warmer response
The 2am Crisis
*Based on 25% tour-to-move-in with immediate response vs. 8% with 24hr+ response
What if you were there for every family?
Those 27 'lost' families at improved conversion could be 7 additional residents annually. At $72K annual value, that's $504K in resident revenue recovered.
Same Lead. Two Very Different Outcomes.
Watch what happens when a lead comes in—and how you respond.
Without Rocket Agents
Same lead, same intent, same opportunity. Lost to a faster competitor.
With Rocket Agents
You showed up prepared. They showed up ready to buy.
Stop losing leads to slower competitors.
See how Rocket Agents works for senior living & assisted living in a 15-minute demo.
What Senior Living & Assisted Living Professionals See
Real results from professionals using Rocket Agents.
From Lead to Closed Deal
Here's exactly what happens when you connect Rocket Agents to your lead sources.
Connect Your Inquiry Sources
Website, A Place for Mom, Caring.com—every inquiry into instant response.
Compassionate First Response
Warm, informative response that acknowledges the difficulty of the moment.
Care Needs Assessment
Level of care, specific conditions, timeline gathered through conversation.
Tour Scheduling
Families book tours while motivated, at convenient times.
Prepared Admissions Meeting
Admissions team knows the story before the family arrives.
Everything You Need to Win More Business
Features designed specifically for how senior living & assisted living professionals work.
24/7 Compassionate Response
Every family inquiry answered with warmth—including 2am crisis moments.
Care Level Assessment
Independent, assisted, memory care needs identified through conversation.
Family Situation Capture
The story—fall, diagnosis, change in condition—gathered with empathy.
Tour Scheduling
Families book tours directly when motivation and urgency are highest.
Financial Guidance
Basic cost and payment questions answered to set expectations.
Long-Term Nurture
Families 'planning ahead' nurtured appropriately until timing is right.
What Senior Living & Assisted Living Leaders Are Saying
Hear from professionals who stopped losing leads to faster competitors.
"Families make senior living decisions in crisis. Mom fell at 2am, and by 3am they're searching for options. We used to call back at 9am. By then, they'd already toured two communities. Now we respond instantly."
"Adult children researching care for parents are exhausted, emotional, and overwhelmed. Instant, compassionate response isn't just good business—it's the right thing to do. Rocket Agents helps us be there when families need us."
"Our tour-to-move-in rate increased 45% after implementing Rocket Agents. Why? Because we're scheduling tours while families are motivated, not after they've toured three competitors."
Rocket Agents Is Built For
Communities losing families to faster-responding competitors
First response usually gets first tour. First tour usually wins.
Senior living where crisis inquiries need immediate attention
Families in crisis can't wait until business hours.
Multi-community operators needing consistent response
Same compassionate quality across every community, every time.
Admissions teams stretched thin across responsibilities
Your team should give tours, not chase callbacks.
The ROI Is Simple
Most communities see improved tour scheduling within 30 days.
Yeah, But...
We hear these from senior living & assisted living professionals every day. Let's address them head-on.
What feels cold is silence. When a daughter is searching for memory care at 2am because her father wandered off again, voicemail feels like abandonment. Instant, warm, informative response shows you care. The personal relationship builds from there—but only if you're there in the first place.
They'll talk to your admissions team—during the tour, during the assessment, during move-in. But first, someone needs to answer their 2am inquiry, understand their situation, and schedule that tour. That's logistics; your team provides the compassion that matters most.
Some families plan for months. Others need help NOW—the fall happened, the diagnosis came, the current situation became untenable. Those urgent families tour whoever responds first. By the time you call back, they've already fallen in love with a community that showed up immediately.
The residents are older. The decision-makers—adult children—are 40-60 and completely comfortable with digital communication. They're researching at night on their phones after kids go to bed. Meet them where they are.
At $5,000+/month per resident, you can't afford to lose ANY qualified family to slow response. One resident covers years of Rocket Agents. ONE. How many families inquired last quarter and ended up somewhere else because you didn't respond fast enough?
Also Serving These Industries
Rocket Agents works across 40+ industries.
Ready to Stop Losing Leads?
Join senior living & assisted living professionals who respond first, every time.
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