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Automotive

They Submitted a Lead at 10pm.

Car buyers are ready to buy. Right now.

Trusted by automotive leaders7-day free trial
78%
of buyers purchase from the first dealer to respond

They're not shopping for the best deal—they're buying from whoever shows up first with intelligence and energy.

Average dealer response time
4+ hours
The Uncomfortable Truth

You're Not Losing to Better Competitors You're Losing to Faster Ones

Car buyers are ready to buy.

Right now.

Not tomorrow.

The dealership that engages first wins—period.

  • Internet leads have a 78% close rate if you're first. You're averaging fourth.
  • Your BDC costs $15k/month. They respond in 4 hours. That's not a team—it's a liability.
  • Salespeople ignore internet leads for lot ups. The internet leads are worth more.
  • Every lead that goes cold cost you $500 in ad spend and $3,000 in gross profit.

The Real Cost of 'We'll Call You Back Tomorrow'

Monthly internet leads250 leads
Leads engaged within 1 hour50 leads
Leads lost to slow response200 leads
Average front gross + F&I$4,000
Monthly profit left on the table$96,000+

*Based on 12% close rate for first-responder vs. 3% for 4hr+ response

What if you were first on every internet lead?

First-responder dealers close at 4x the rate. Those 200 'lost' leads could be 24 additional deliveries. At $4K per deal, that's nearly $100K in recovered monthly profit.

See the Difference

Same Lead. Two Very Different Outcomes.

Watch what happens when a internet lead comes in—and how you respond.

Without Rocket Agents

9:47 PM
Buyer submits lead on AutoTrader
Looking for specific truck, pre-approved, ready to buy this weekend
9:48 PM
Auto-response sends
'Thank you for your interest! A sales representative will contact you shortly.'
10:15 PMLOST
Buyer submits lead to Competitor A
Gets immediate text with inventory details
10:22 PMLOST
Buyer books test drive at Competitor A
Tomorrow at 11am—first stop on car shopping day
9:30 AM
Your BDC calls
'Hi, I'm calling about the truck you were interested in...'
11:00 AMLOST
Buyer at Competitor A
Already driving the truck. Will probably buy today.
Result: Revenue Lost

Same lead, same intent, same opportunity. Lost to a faster competitor.

With Rocket Agents

9:47 PM
Buyer submits lead on AutoTrader
Looking for specific truck, pre-approved, ready to buy this weekend
9:47 PM
Rocket Agents engages instantly
Asks about specific model interest, timeline, trade-in
9:52 PM
Buyer qualified
Pre-approved, $45K budget, trading in 2019 F-150, buying this weekend
9:55 PMBOOKED
Test drive scheduled
Tomorrow at 10am—first appointment of the day
10:00 AM
Buyer arrives
Salesperson has full profile: budget, trade-in, must-haves
12:30 PMWON
Deal closed
$3,500 front-end gross + F&I from a lead that nearly went elsewhere
Result: Revenue Won

You showed up prepared. They showed up ready to buy.

Stop losing internet leads to slower competitors.

See how Rocket Agents works for automotive in a 15-minute demo.

Start Free Trial
The Numbers

What Automotive Professionals See

Real results from dealerships using Rocket Agents.

312%
Internet Lead Conversion
<60s
vs 4hr Dealer Avg
78%
First-Response Wins
$3k
Saved Per Lost Lead
How It Works

From Internet lead to Closed Delivery

Here's exactly what happens when you connect Rocket Agents to your lead sources.

Connect Your Lead Sources

AutoTrader, Cars.com, CarGurus, your website—every lead source feeding into instant engagement.

AI Engages in Under 60 Seconds

Personalized response about the specific vehicle they inquired about. Not a template—a conversation.

Buyer Qualification

Pre-approval status, trade-in details, budget, timeline—all captured through natural conversation.

Test Drive Scheduled

When buyer is ready, AI books directly on sales calendar with full buyer profile.

Warm Handoff to Sales

Salesperson gets complete context: vehicle interest, budget, trade-in, objections addressed.

Built for Automotive

Everything You Need to Win More Business

Features designed specifically for how automotive professionals work.

Instant Lead Engagement

Every internet lead engaged in under 60 seconds—AutoTrader, Cars.com, website, all sources.

Vehicle-Specific Conversations

AI discusses the actual vehicle they inquired about, not generic dealership info.

Trade-In Intelligence

Trade-in details captured through conversation—make, model, condition, payoff.

Test Drive Scheduling

When buyers are ready, AI books test drives that actually happen.

Sales Team Handoff

Complete buyer profile delivered to salesperson before appointment.

Service-to-Sales Handoff

Service customers flagged when they're ready for a new vehicle.

Social Proof

What Automotive Leaders Are Saying

Hear from dealerships who stopped losing leads to faster competitors.

"Our internet leads were going to whoever called first—usually not us. Now every lead gets instant engagement, and our internet close rate jumped from 8% to 22%."
T
Tony Martinez
General Sales Manager at Valley Auto Group
"Our BDC was costing $15K/month and still responding in 4+ hours. Rocket Agents responds in seconds and costs a fraction. We closed more internet deals last month than ever."
J
Jennifer Park
Internet Director at Park Motors
"Salespeople ignored internet leads for lot ups. Can't blame them—by the time they called, the lead was cold. Now AI does the instant engagement, and sales takes hot handoffs."
M
Mike Wilson
General Manager at Wilson Automotive
Is This You?

Rocket Agents Is Built For

Dealerships where BDC is the bottleneck

Your BDC can't respond in 60 seconds. AI can. Let humans do what humans do best.

Auto groups competing against AI-equipped competitors

Your competition is getting faster. Time to get faster yourself.

Dealers spending $50k+/mo on leads they're losing

You're paying for leads. Stop giving them away through slow response.

GMs who know internet lead ROI but can't fix response time

You've tried training, incentives, and new hires. Try technology.

The ROI Is Simple

Rocket Agents monthly$499/mo
Average delivery value$4,000 per delivery
Extra deliverys to break even0.125 deals
Potential return on investment
96x ROI

Most dealers see improved test drive show rates within the first week.

Yeah, But...

We hear these from automotive professionals every day. Let's address them head-on.

You're right—AI can't close a deal. But neither can a salesperson who's four hours late to the conversation. By then, the buyer is at another dealership. Rocket Agents doesn't sell cars; it captures buyers while they're hot and books them for test drives. Your salespeople still close—but now they're closing buyers who showed up, not chasing leads who gave up.

How fast? The average dealership BDC responds in 4+ hours. By then, that buyer has heard from 3 other dealers. They didn't become 'unresponsive'—they just went with whoever called first. Rocket Agents responds in under 60 seconds, qualifies the buyer, and schedules the test drive. Your BDC becomes a closing team, not a cold-calling team.

Premium brands should demand premium responsiveness. When a prospect inquires about a $70,000 vehicle at 10pm, what message does silence send? Rocket Agents provides immediate, sophisticated engagement appropriate for luxury buyers—not pushy sales speak. The AI conversation is professional, informed, and schedules a personalized experience with your sales team. That's not cheapening the brand—it's honoring the prospect's time.

Internet leads aren't low quality—they're mishandled. The same lead that seems 'unqualified' when you call 6 hours later was ready to buy when they submitted. They asked questions, got no answer, and moved on. MIT research shows a 391% increase in qualification rates when responding within 5 minutes. The lead isn't the problem; the timing is.

They DO need to build relationships—with buyers who actually show up. Right now, 60%+ of internet leads never make it to a test drive. They ghost because nobody engaged them while they were hot. Rocket Agents doesn't replace relationship building; it creates the opportunity for it. AI captures and qualifies; your team builds relationships and closes. That's not replacing humanity—it's enabling it.

Ready to Stop Losing Leads?

Join automotive professionals who respond first, every time.

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